Small team. Loud purpose.
Two childhood friends from Central Kenya who got tired of watching good causes die from bad marketing. We curate, we build partnerships, and we show up for every campaign from start to finish.
Margaret Njoki
Founder
Turned a shared loss into the shop's original premise, that a product and a cause could fund each other, and now leads brand, product, and campaign direction.
Mwangi Victor
Co-Founder & Creative
Sources and vets every piece that makes it into the collection, and shapes how each campaign looks, sounds, and feels.
Want to work with us?
We're always open to volunteers, partners, and collaborators who care about mental health and creative work. Reach out on Instagram.
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